LB VR Summit back in Las Vegas Amusement Expo this March by SpringboardVR


February 4, 2022 | 9 min read

5th Annual Event in Conjunction with Amusement Expo International Returns to Las Vegas

Location-Based VR Summit Presented by SpringboardVR from Vertigo Games Expands to Two Days

Las Vegas, NV – Jan 24, 2022 - Bob Cooney, the world’s leading location-based VR expert and founder of the VR Summit at Amusement Expo International, announced that biggest dedicated location-based virtual reality conference in America will expand to two days with more experts, more insights, and more great conversations than ever. 

Returning as the title sponsor for the second year is SpringboardVR, the leading venue management and content marketplace for VR Arcades. Vertigo Games CFO John Coleman, who heads up the SpringboardVR business, will be working with Cooney to deliver an agenda that inspires operators to continue to deploy virtual reality attractions across the entire location-based entertainment industry.  

“In 2016 I saw the need for an event bringing VR developers, manufacturers and amusement operators together to facilitate conversation and increase the adoption in the location-based entertainment industry”, said Bob Cooney. “With the support of the AAMA and AMOA and the sponsorship of Springboard VR, the Amusement Expo International has become THE place for the location-based VR community to stay informed about the trends and innovations driving immersive entertainment.”

“We are excited to be increasing our participation for the 5th Annual VR Summit”, remarked John Coleman, CFO of Vertigo Games. “We are committed to creating a cornerstone event for developers, publishers, operators and manufacturers to come together, share ideas, learn from each other, and drive the industry forward. I invite all VR arcade operators to come and make this their show.”

“I’m so excited to see the Amusement Expo Education Program aggressively expanding into this exciting attraction category,” said AAMA EVP, Pete Gustafson.   “The opportunities to grow VR’s footprint in the global amusement space are ‘virtually’ limitless.   By broadening the AEI Education Program with greater content on cutting-edge trends and technologies, we’re honoring our commitment to consistently exceed attendee and exhibitor expectations.”    

“Our membership of over 900 organizations, continue to explore and deliver on-brand engagement experiences that engage and reward their wide variety of customers and markets,” stated Lori Schneider, AMOA Executive Vice President. “This program will allow them to see first-hand the unique features and opportunities VR has to offer and how they may possibly capitalize on this technology for their businesses.”

The full agenda will be announced soon, but key topics will include:

  • What is the Metaverse, and how will it impact location-based entertainment?

  • Why virtual reality might be the best platform for location-based esports.

  • The Great Resignation and how operators and VR developers are responding with novel labor-saving solutions.  

Monday kicks off with a half day deep dive on VR and Esports. it’s creating more opportunities for competition. From leaderboard tournaments to player-vs-player real time competition, and even VR laser tag, we will cover the latest developments, strategies, and trends to engage Millennials and Generation Z.

Tuesday will see a full day of interactive content, beginning with a peak into the future of the Metaverse, a case study on the most successful chain of VR Arcades in the world, and a deep dive into operational issues to increase sales and profits from any VR attraction. 

Come to the VR Summit and leave feeling like an expert, energized and informed for 2022 and beyond. The VR Summit at Amusement Expo will take place at the Westgate Hotel in Las Vegas March 14 and 15th. For the latest information go to

About SpringboardVR
Founded in 2017, SpringboardVR is a leading provider of VR venue management software and the largest content marketplace for LBE (location-based entertainment) that offers headset management, content distribution, and commercial licensing for LBE and education venues. The company currently serves more than 500 companies in more than 40 countries across the globe. SpringboardVR is a Vertigo Games company.

About Vertigo Games
Vertigo Games is a multi-platform VR publisher and developer with offices in Rotterdam & Amsterdam, The Netherlands and Los Angeles, California. With teams in the areas of development, publishing and LBE (location-based entertainment) distribution, the company offers a growing portfolio of quality VR games that provide novel, powerful and full-featured gaming experiences both inside of the home, and outside of the home through its leading LBE content provider and management platform SpringboardVR. Games include Vertigo Studios’ evergreen brand Arizona Sunshine®, the epic VR action FPS After the Fall®, and the music game Unplugged VR®. The company recently announced it has 5 more high-end titles in the pipeline for the coming years. Vertigo Games is a Koch Media Group company 

About AAMA
The American Amusement Machine Association (AAMA) is an international, not-for-profit 501(c)6 trade organization representing the manufacturers, distributors, suppliers and location owner/operators for the coin-operated amusement industry. Our mission is to preserve, protect and promote our industry through legislative advocacy, education, events, networking and member programs. 

About AMOA

The Amusement and Music Operators Association (AMOA) is a national not-for-profit 501(c)6 trade association. For 73 years, AMOA has been the voice of, and advocate for, those individuals and companies engaged in the currency-activated amusement, vending, music and family entertainment equipment business.

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